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COFFEELOFT CASE STUDY

Building a €100K/Month Coffee Empire in Just One Year

In just 12 months, we shattered industry norms and drove Coffeeloft's online sales to a 5x growth—from €20K per month to a staggering €100K per month.

Arrow 500%

Surge In Total Online Store Revenue

Arrow 43%

Boost In Customer Retention Rate

Arrow 379%

Jump In Email Marketing Revenue

Arrow 89%

Spike In Conversion Rate

Arrow 68%

Higher Average Order Value

Having Eligma on-board was a true game-changer for our business.

Their mastery of digital marketing strategies and in-depth knowledge of the digital landscape significantly boosted our profits and deepened our understanding of our customer base. Highly recommended for anyone looking to maximize their digital performance and returns.

Mantas Ginevičius

CMO

Who Is Coffeeloft?

Coffeeloft is the favorite choice for coffee enthusiasts in Lithuania, offering both a welcoming physical store and a convenient online shop.

From top-notch coffee machines to essential brewing tools and beyond, Coffeeloft is all about transforming your coffee routine into something special. 

Their leading brand, Coffee Cruise, is known for its premium quality and unforgettable taste.

Coffeeloft is dedicated to delivering a top-notch coffee experience, with Coffee Cruise leading the way.

Our Goals for Coffeeloft

We're brewing a dynamic omnichannel strategy that encompasses Meta Ads, SEM/PPC, email marketing, and conversion rate optimization. Our goal is to craft a seamless and effective online presence that reaches coffee enthusiasts in Lithuania.

Market Penetration

We’re set to establish Coffeeloft as a go-to option in the Lithuanian coffee scene, making it the preferred choice for coffee lovers looking for quality and innovation.

 

Audience Engagement

We’re on a mission to pinpoint and captivate the right market segments, ensuring that our efforts resonate with the ideal Coffeeloft audience.

Maximizing Returns

We aim for better returns on ad spend (ROAS), ensuring every marketing dollar spent translates into significant growth and visibility for our brand.

 

Sales Optimization

By enhancing the conversion rate and boosting the average order value (AOV), we aim to create exceptional value and a compelling reason for customers to choose Coffeeloft time and again, thus increasing sales.

Challenges

How could we help Coffeeloft boost its online sales amidst fierce competition?

Facing stiff competition in the Lithuanian coffee market, Coffeeloft, a local retailer known for its premium coffee experience, struggled to translate its physical store success to the online realm.

Despite initial efforts to manage digital marketing in-house—covering everything from paid ads to email campaigns—the results were flat.

That’s when the team turned to us.

Partnering with Coffeeloft, we took a hands-on approach, infusing our expertise with its passion for exceptional coffee.

We revitalized its online presence, strategically enhancing visibility across platforms and boosting sales.

Our targeted campaigns not only highlighted Coffeeloft’s vast array of products—from premium coffee machines to their standout brand, Coffee Cruise—but also emphasized the quality and taste.

The outcome? A remarkable 5x increase in online sales, catapulting monthly revenue from €20K to €100K in just 12 months.

Meta Ads Challenges

ROAS Underperformance: Initial efforts in Meta ads have resulted in a ROAS that did not meet expectations, indicating inefficient ad spend.

Inconsistency and Fluctuations: Significant performance fluctuations and lack of consistency have made scaling efforts within Meta ads challenging.

High CPC and Poor Funnel Segmentation: High costs per click (CPC) and inadequate funnel segmentation have complicated effective audience targeting and conversion optimization.

Ad Creatives Challenges

Engagement Issues: Low engagement metrics, such as Click-Through Rates (CTRs), are a result of unappealing and repetitive creatives.

Lack of Creative Diversity: A notable lack of creative diversity in Meta ad campaigns has led to decreased engagement over time.

Content Quality Concerns: The quality of ad content has not met industry standards, affecting overall ad performance.

Google Ads Challenges

Structural Inefficiencies: The account structure of Google Ads is not optimized, leading to ineffective campaigns.

ROAS Deficiencies: Similar to Meta ads, the return on ad spend for Google Ads has been unsatisfactory.

Quality Score Limitations: Low quality scores have blocked ad performance and visibility, leading to increased campaign costs..

Email Marketing Challenges

Absence of Full-Funnel Automation: A lack of comprehensive automation flows has resulted in missed engagement opportunities through each stage of the marketing funnel.

Email Flow Overlaps: Overlapping email campaigns have reduced the effectiveness of the communication strategies.

Poor Segmentation Practices: Broad, undifferentiated email blasts have failed to engage specific customer segments effectively.

Low Engagement Metrics: Poor open and click-through rates have highlighted issues with content relevance and customer segmentation.

Ineffective Retention Strategies: Suboptimal post-purchase communication has resulted in a low retention rate, particularly crucial for consumable products like coffee.

Conversion Rate Optimization (CRO) Challenges

Usability and Bug Issues: Persistent usability issues and bugs on Coffeeloft's website have detracted from the user experience and delayed conversions.

Incomplete Product Information: Missing critical information on product pages has left potential customers without essential decision-making details.

Lack of Effective Filtering: The absence of a robust filtering system has been a significant drawback for a store with a wide range of products.

No Prior CRO Initiatives: The absence of previous conversion rate optimization efforts has left significant room for improvement in website performance and customer conversion rates.

Our Strategic Approach Tailored for Coffeeloft

  • Meta Ads strategy, creation, and optimization
  • Google Ads strategy, creation, and optimization
  • Email marketing strategy and execution
  • Conversion Rate Optimization (CRO)

Our Game Plan

Meta Ads Optimization

Ad Account Restructuring We restructured the entire ad account to better target specific audience segments that align with our strategic objectives.

Funnel Development Developed a comprehensive funnel that addresses cold, warm, and hot audiences, ensuring tailored messaging and engagement strategies at each stage.

Comprehensive Testing Strategy Implemented a rigorous testing system across various variables including creatives, audience targeting, and placements to optimize our approach based on actionable insights.

Meta Ad Creatives

Target Audience Research and New Ad Angles Carefully researched our target audience to develop new ad angles that focus on specific unique selling propositions (USPs) and address relevant pain points.

Demographic Tailoring Customized ads specifically tailored to the demographic characteristics of our target audience to enhance relevance and engagement.

Quality Improvement Improved the overall quality of our ad creatives to ensure they are both appealing and effective, meeting high standards of design and message clarity.

Google Ads Management

Account Restructuring The Google Ads account underwent a complete overhaul to implement a more effective campaign structure, allowing for refined targeting and resource allocation.

Detailed Analysis and Keyword Research Conducted thorough keyword research and audience analysis to pinpoint the optimal moments and methods for targeting.

Ad Text and Landing Page Optimization Improved ad texts and enhanced the landing page experience, resulting in higher quality scores and better user engagement.

Email Marketing Strategy

Testing Multiple Offers Experimented with various offers in the opt-in popup to identify the most compelling incentives for users.

Full-Funnel Automation Flows Built comprehensive email marketing automation flows that engage customers at every step of their buying journey.

Hyper-Segmentation of Audience Targeted email campaigns were hyper-segmented to address the specific needs and preferences of different customer segments.

Split Testing Conducted extensive split-testing of email content, subject lines, sending times, and others, leading to significant improvements in open rates and click rates.

Conversion Rate Optimization

Comprehensive Site Analysis Employed heuristic analysis, non-buyers surveys, heatmap analysis, and screen recording analysis to identify usability issues and major friction points on the website.

Optimization of Key Website Areas Enhanced the design and functionality of product pages, cart, and checkout processes, improved site speed, and optimized the site for mobile usage.

Custom Landing Pages and A/B Testing Developed custom landing pages for various offers and conducted rigorous A/B testing to determine the most effective elements.

Product Bundling Introduced product bundles to increase average order value, leveraging the strategy to enhance customer satisfaction and profitability.

Results

Within just 12 months, we multiplied Coffeeloft's online sales by five, soaring from €20K to €100K per month.

Our collaboration with Coffeeloft has positioned them as a leading contender in the local online coffee market. Through a strategic mix of paid media advertising, email marketing, and website optimization, we not only drove a 5x increase in Coffeeloft's online sales but also developed scalable systems that have built a solid foundation for them to expand their presence into other European markets.

500%

Surge In Total Online Store Revenue

379%

Jump In Email
Marketing Revenue

43%

Boost In Customer Retention Rate

89%

Spike In
Conversion Rate

Creative Samples

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