OXGN BREAKTHROUGH
From Market Entry to Million-Dollar Supplement Empire
We transformed OXGN from a newcomer to a 7-figure brand in the US market in just 10 months, setting a new benchmark in the US supplement industry.
683%
Increase in Revenue
43%
Growth of Average Order Value
90%
Increase in ROAS
376%
Growth of Conversion Rate
Eligma’s performance marketing knowledge & rapid experimentation methodology has been crucial in growing the OXGN brand.
The Eligma squad was dedicated to unlocking success since day 1 of our partnership and quickly ensured a high volume of sales.
Tyler K.
Head of Marketing
Who Is OXGN?
Born to a dedication to wellness and high performance, OXGN is revolutionizing the supplement landscape with its all-natural formula to enhance breathing and oxygen intake.
Introducing OXGN: pure performance crafted for those who demand excellence from themselves and their chosen products.
Designed by athletes with over 17 years of experience, OXGN blends nature’s power with cutting-edge science to meet the demands of safety, trust, quality, and unmatched results.
In a market flooded with compromises, OXGN stands out by refusing to settle.
OXGN promotes long-term well-being. This commitment is reflected in every dose, meticulously balanced with research-backed, naturally potent ingredients.
Sourced from local, sustainable farms in the US, OXGN’s ingredients are a testament to quality and care, ensuring that every intake is as pure as it is powerful.
A product by athletes, for athletes.
Our Goals for OXGN
Our vision for the brand is to create a wellness movement in the US by building a community that views OXGN as a partner in their journey to well-being and peak performance.
We’re on a mission to carve out OXGN’s spot in the US market, making it the go-to choice for those in the know.
Our game plan? To make OXGN a common topic of discussion online.
Our strategic approach sets the stage for stories of transformation, conversations of change, and a legacy of wellness and performance.
We aim to be the go-to choice for athletes seeking to elevate their performance, ensuring OXGN supports them at every step of their rigorous training journey.
It’s about striking gold with our advertising efforts, where every penny spent brings us closer to our audience, transforming curiosity into loyalty.
But we’re not just aiming for clicks and conversions; we’re nurturing a relationship with each customer, ensuring they feel valued from when they discover OXGN to every return visit.
This is our roadmap not just to enter the US market but to make a lasting impression, ensuring OXGN becomes synonymous with innovation, quality, and trust in the supplement space.
Challenges
How can OXGN break into the US market and become the top choice for consumers?
Imagine stepping into a new, bustling market with a product you believe can make a real difference.
That's OXGN — armed with innovative supplements and a vision to revolutionize athletic performance and not only.
However, despite their groundbreaking product, their initial splash didn’t quite ripple through the vast US market as hoped.
Although their marketing efforts were full of potential, they failed to make the desired impact, leading to inefficient ad spend and a lack of return on investment (ROI).
Recognizing the need for a strategic pivot, OXGN partnered with us, Eligma, to rejuvenate its approach and carve out a successful path in this competitive landscape.
Our Strategic Approach Tailored for OXGN
- Meta Ads strategy and optimization
- Meta Ad creatives
- Google Ads strategy and optimization
- Email marketing strategy and execution
- Conversion Rate Optimization (CRO)
Our Game Plan
1. Revised ad targeting and structure, implemented a funnel strategy, and leveraged influencer partnerships for improved ad reach and engagement.
2. Shifted to a user-generated content approach, focusing on ads that resonate more with the target audience, enhancing ad appeal and effectiveness.
3. Introduced targeted campaigns and remarketing through Google’s Display Network to capture high-intent traffic and re-engage visitors.
4. Overhauled email strategy with automation, segmentation, and regular newsletters to enhance audience engagement and contribute significantly to revenue.
5. Optimized website conversion paths, implemented personalized quiz funnels, conducted A/B testing, and introduced bundling and subscription options to improve user experience and sales metrics.
Results
In just 10 months, we transformed OXGN's digital marketing, leading to a million-dollar revenue, a 47% rise in subscriptions, and a 90% boost in ad efficiency.
We turned OXGN's early struggles into a big win.
From a rocky start, we moved to a strategy that delivered. We used smart ads, engaging emails, and a better website. This approach didn't just open doors for OXGN in the US market. It set them on a path to keep growing.
OXGN hit the million-dollar mark in revenue in less than a year. Subscription sign-ups jumped by 47%. We also saw a 90% increase in ad spending efficiency, showing how bold actions and smart data use can fuel growth.
84%
ROAS increased
23%
CPC reduced
46%
CTR boosted
93%
Hook rates up
376%
CR increased
43%
AOV growth
Creative Samples
Our team expertly tailored top-performing content for OXGN, adapting it across social media platforms with a unique strategy that highlights our approach to exercise and wellness.
To connect with OXGN’s audience, we emphasized the blend of high performance and well-being benefits and superior quality and innovation in our pre-workout products.
We crafted our message to resonate with those seeking to enhance their fitness journey, presenting our products not just as supplements but as keys to unlocking their full potential.
Focusing on these core advantages, through striking visuals and engaging narratives, we aimed to spark the ambition for self-improvement, making every purchase a step towards personal achievement and a better lifestyle.